Crayola’s one thing

The world is filled with many dif­fer­ent col­or­ing instru­ments. But I buy Cray­ola. I could buy col­ored pen­cils at the dol­lar store or smelly mark­ers at Wal­mart. But, I don’t. I buy Cray­ola mark­ers for one reason–they wipe off. That’s what par­ents care about. When your 2 year old hits the kitchen cab­i­nets with a Magenta marker, you are grate­ful to those genius chemists at Cray­ola who fig­ured out how to make a marker that wipes off. 

Maybe the oth­ers do and I just don’t know about it. But they didn’t say it on their pack­ag­ing and I’m not will­ing to take that chance. 

This is a bril­liant case of know­ing your mar­ket and know­ing what they care about. Who buys mark­ers? Not kids. Par­ents, and more specif­i­cally, moms do. All mark­ers color. Only one brand wipes off. 

The Cray­ola web­site doesn’t even men­tion this incred­i­ble ben­e­fit. There have to be some great sto­ries par­ents could tell about wip­ing crayons off the walls and wor­ship­ing at the alter of Cray­ola for mak­ing stuff that comes off. Look­ing at other peo­ples’ mess would feel good for once. There Cray­ola, I just gave you your next great idea. A social cam­paign focus­ing on Crayola’s wipe-ability.