Fighting the Good Fight

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Picture 3

Want to elim­i­nate H1N1? Invest in the most expen­sive, lux­u­ri­ous hand soap in you can get your hands on. But two; one for your home bath­room and one for the office. I get my kids to hand wash by get­ting them excited about the soap “look, it’s the foamy kind” “ooh pink soap.” Dreamy soap is much more entic­ing than Life brand antibac­te­r­ial cleanser and much more like to spur on action then scary images of flu vic­tims. The same prin­ci­ples apply for all social change initiatives–it’s bet­ter to engage peo­ple than to scare the crap out of them. Fear leads to paral­y­sis. Engage­ment, to action.

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View Comments to “Fighting the Good Fight”

  1. filmes 2010 says:

    thanks men show the con­tents brother enjoyed very good

  2. filmes 2010 says:

    thanks men show the con­tents brother enjoyed very good

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