Comments on: Johnson + Johnson apparently invented bathtime http://hypenotic.com/blog/2027/johnson-johnson-apparently-invented-bathtime Meaningful Marketing Tue, 07 Sep 2010 02:24:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jodi Lastman http://hypenotic.com/blog/2027/johnson-johnson-apparently-invented-bathtime/comment-page-1#comment-7340 Jodi Lastman Wed, 24 Feb 2010 01:05:15 +0000 http://hypenotic.com/?p=2027#comment-7340 We find there's still a place for professionally produced video. But even when we use it, we're cognizant of the effect we are trying to produce. J+J's videos are way to slick for their own good and ring as phoney to anyone who has had the joy of putting a kid to bed (as you'll soon learn Mr. Duess) We find there’s still a place for professionally produced video. But even when we use it, we’re cognizant of the effect we are trying to produce. J+J’s videos are way to slick for their own good and ring as phoney to anyone who has had the joy of putting a kid to bed (as you’ll soon learn Mr. Duess)

]]> By: Andreas Duess http://hypenotic.com/blog/2027/johnson-johnson-apparently-invented-bathtime/comment-page-1#comment-7357 Andreas Duess Tue, 23 Feb 2010 20:07:07 +0000 http://hypenotic.com/?p=2027#comment-7357 We've started to get a ton of phone calls from production houses, offering their services. What they don't seem to understand is that for an hour of their time we produce virtually hours and hours of relevant and honest content in-house. When I tell them what our budgets are and what we achieve within them they pretty much tend to put the phone down. :)<br><br>It's amazing what you can achieve with a decent high end consumer camera, a wireless microphone for good sound and a basic lighting kit. We’ve started to get a ton of phone calls from production houses, offering their services. What they don’t seem to understand is that for an hour of their time we produce virtually hours and hours of relevant and honest content in-house. When I tell them what our budgets are and what we achieve within them they pretty much tend to put the phone down. :)

It’s amazing what you can achieve with a decent high end consumer camera, a wireless microphone for good sound and a basic lighting kit.

]]> By: Andreas Duess http://hypenotic.com/blog/2027/johnson-johnson-apparently-invented-bathtime/comment-page-1#comment-7338 Andreas Duess Tue, 23 Feb 2010 12:07:07 +0000 http://hypenotic.com/?p=2027#comment-7338 We've started to get a ton of phone calls from production houses, offering their services. What they don't seem to understand is that for an hour of their time we produce virtually hours and hours of relevant and honest content in-house. When I tell them what our budgets are and what we achieve within them they pretty much tend to put the phone down. :)<br><br>It's amazing what you can achieve with a decent high end consumer camera, a wireless microphone for good sound and a basic lighting kit. We’ve started to get a ton of phone calls from production houses, offering their services. What they don’t seem to understand is that for an hour of their time we produce virtually hours and hours of relevant and honest content in-house. When I tell them what our budgets are and what we achieve within them they pretty much tend to put the phone down. :)

It’s amazing what you can achieve with a decent high end consumer camera, a wireless microphone for good sound and a basic lighting kit.

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