So Kraft decided to grind a negligible amount of cauliflower into it’s KD and place it under it’s oh-so-credible “KD Smart” moniker.
Which is the smart part? Well, according to Yoni Freedhoff, Ottawa Family Doctor and founder of a multi-disciplinary, ethical, evidence-based nutrition and weight management centre (is that enough cred for you people?) a serving of this cauliflower goodness has the equivalent of 2 tablespoons of veggies as well as more fat, sugar and salt than regular KD. Oh, and it has 33% less actual KD than the other kinds.
The ad (which I spotted in Reader’s Digest) proudly introduces “Cauliflower that tastes like KD.” Yeah, that’s like calling German Chocolate Cake “Rasberries that taste like chocolate.” Or jeans, “Zippers with Legs”
And this from the folks who were behind Michelle Obama’s anti-obesity campaign? I’m stunned, really. I think that the other supporters of Healthy Weight Commitment Foundation like Pepsi, General Mills and Kellogs should kick them out of the club.
Related posts:
The other day I was reading the Kraft Canada magazine on my way to work and mentally ranting about things that I intended to blog about. The rage dissipated and I never posted. That KD product was among my mental rants.
(Shocking, right?)
That magazine always brings out my rage. “Buy our processed food that contains food colouring and chemical preservatives! And [next page] this is how you lose weight for summer.” Hey, who cares about the affects of Kraft products on ADD as long as mom looks good for her cougar prey.
Shit, I think that WAS my post. Now I’ll feel redundant if I do it.
(Actually, this comment was way wittier than the post I had in mind. I’m SO using it.)
Oh yeah. That’s one fine publication. Glad I inspired you to write your post. With crap that bad, they kind of write themselves.