Lake Gananoque is approximately located where 5 forests meet, where the 401 has 4 lanes, and where one prehistoric fish lives.
Many have seen the forests and travelled on the 401, but only man has seen the fish. His name was Jake Brennan. Jake was a famous fishing guide from Gananoque. The fish he caught were the type you stuffed and hung on the wall, because no one would believe you otherwise. The greatest fish that Jake ever caught only gave him a scale to show for it, but people believed his story anyways. Perhaps Jake was just that good of a fisherman.
Jake was on the water one day, casting his line, when the giant bit. The fish was too strong for him to reel in. Instead Jake hung on to the line, and as the hours passed, he waited for the fish to die. Maybe the fish was waiting for Jake to die too, however in the meantime it worked on an escape plan. The fish extracted itself from the lure, and left just one scale behind. After all the rage and disappointment passed, Jake examined the scale, hoping to find some clue as to who his opponent was. On it was a ring pattern that suggested the fish came from prehistoric times. Jake returned to town to tell his story, and the great fish was named Old Moss Back.
Old Moss Back is believed to currently live near the banks of the St. Lawrence River.
For more information on this legend and for other local tales, click here.
This is it. My last day. It feels like I’ve just arrived at the other end of warp drive and apart from the lingering confusion of how I got here so fast, I’m much better for the journey.
Here’s what I learned on the way:
- Stop being scared of bold colours- a lesson I’ve been trying to get a handle on for 3 years. For the illustrations in one of my final projects, I chose colours based on how much they intimidated me. This unusual dousing stick led to some very rich illustrations, just short of psychedelic.
- Typography will always have more facets and intricacies than I ever thought was possible. And each detail is worth exploring and savouring. Typeface relationships contain all the nuances of love and hate of human relationships. So don’t everybody be smashing Didot and Bodoni together. That’s just too much attitude and too little communication for a relationship.
- “You can catch more flies with honey…”. Something Barry repeats every time a project needs to get done and the situation is getting more tense or frustrating. It’s true time and time again. Also, as with anything that’s worth having, it hones patience and increases understanding.
- Design controls the flow of information. It holds a lot of power in shaping and filtering what gets communicated. I live a lot of my life listening to wisdom from fictional characters, but I think this is one all designers should listen to:
“With great power comes great responsibility.” – Uncle Ben.
Put your design where your life is; promote the principles that create a better society and not the ones that offer the most money.
Here are some moments that stuck with me:
- When Barry said: “I’m like your work dad…”
- My second day when Jodi said: “Jess is my home slice.”
- All the times Amanda showed me the ropes.
This has been a great and productive summer
thanks to the amazing team at Hypenotic and their
big, contagious, hearts.
I hope we will always be like Helvetica and Garamond.
Cancer has touched everyone’s lives in some form or another. And while every story is heartbreaking, when you hear about a child going through it, there are no words.
Trying to understand the details of a strategic plan with the use of chemotherapy to an adult, let alone a child, can be an extremely daunting and scary task. Knowing this, A.C. Camargo Cancer Center in São Paulo, Brazil, has come up with an amazing plan to help.
Partnering up with JWT and their client, Warner Brothers, this cancer ward has brought on Batman, Superman, the Green Lantern, and Wonder Woman to help children overcome their fears with a superhero’s strength.
Superformula to the Rescue
Instead of a typical IV bag, each child gets a unique case that holds their Superformula. They’re told that the medicine is in fact giving them super powers so that they can be happy and healthy again.
Labeling Cancer as a villan that needs to be overcome is a lot less scary than being told that you’re sick.
Be your favorite Superhero
Along with the Superformula, Artists working with DC Comics are creating custom comic books and animations in which the superheros go through a similar experience to that of a child with cancer. They even recover their strength thanks to the Superformula, which looks identical to the pack the child is using.
The cancer center’s game room has also been decorated to look like the Hall of Justice, where the children’s names are listed as honorary members alongside their favorite Superheros.
From a design perspective, truly knowing who your audience is and how the solution will benefit them is an extremely important and crucial step in any project. In this scenario, the chosen design solution could not have been a better choice to relate to a child.
I hope that more institutions follow in A.C. Camargo Cancer Center’s footsteps.
One of his most recent projects, is nothing short of exceptional.
“On February 4th 2013, Neil Gaiman embarked on a fantastic art project in partnership with BlackBerry and millions of his fans. He tweeted twelve questions to the world, one for each month of the year. From the tens of thousands of responses he received, Neil picked his favourite answers and wrote twelve short stories inspired by them.”
Equipped with twelve brand new stories, Neil reached out to his fans so that they might collaborate on his new project. The result? Thousands upon thousands of fans submitted a staggering collection of beautiful illustrations and videos to help create an incredible mix of words and images.
“Good fiction unites us, and this project is no exception”.
I love collaborative, multidiscipline projects. Artwork aside, the website itself is stunning from a UX approach. You’ve got total freedom to explore the entire series by downloading the stories or listening to them, as well as viewing the artwork and watching the videos that fans have created. I guess the only thing I don’t love, is that its also a bit of a plug for Blackberry…but I can put that aside. Once you enter the calendar, you only have to tolerate a small blackberry logo in the top left corner.
As you go through the months, the background animates to better reflect that time of the year. So while January is a bit gloomy, May has flowers beginning to appear on the trees and float in the brighter sky.
Styles vary from photography, mixed medium, painting, and illustration. All unique, and all amazing. I highly recommend you check it out.
A close friend (who happens to be a Dr.) sent me an email this morning. I watched it because I care what he thinks. I’m sharing it because it offers an important marketing lesson.
It got me wondering what it takes to:
- get people’s attention
- get people to act (especially in habit changing situations)
- get people to share important health messages
It’s well know that men don’t go to the Dr. unless they’re pushed.
And men of about any age should enjoy the video, so the chances of it being seen and spread are up there.
Food for thought:
- What emails do you share to people who trust you?
- Can your communications compete with this?
Maybe the next time you consider what it will take to get a message out, you’ll make sure that the information is as important, and that the way you do it is equally noteworthy.