MIT Enterprise Forum

The MIT Enter­prise Forum is an inter­na­tional asso­ci­a­tion of alumni chap­ters who’s man­date is to help alums turn their ideas into businesses.

How do you get a group of groups on the same page? Cre­ate the page

Two par­tic­u­larly enter­pris­ing board mem­bers of the main chap­ter approached us to design and develop a newslet­ter for the organization.

Research: Suss­ing out the conversation

Inter­views revealed the need at the heart of the ask. The chap­ters were oper­at­ing as silos, all but obliv­i­ous to each other’s activ­i­ties. The newslet­ter was a small step in a larger plan to fos­ter con­ver­sa­tion, share learn­ing, and ulti­mately lever­age the chapter’s association.

Inter­views with the project lead­ers also led to a def­i­n­i­tion of the sub­ject mat­ter that would be cov­ered. A bil­lion­aire in every issue. Estab­lished MIT alums. Other inno­va­tors at the heart of today’s busi­ness con­ver­sa­tion. Heady stuff.

Strat­egy: Influ­enc­ing the conversation

If the object was to spark com­mu­nity amongst the MITEF chap­ters and shine a light on them with this endeav­our, a newslet­ter was too nar­row a chan­nel. We real­ized right away that the ini­tia­tive needed a web site. The con­tent they were cre­at­ing sim­ply needed to be discoverable.

We designed and built a Word­press site the team could edit and update on their own.