Push for Meaning

Back­ground

We help our clients define ways and means to col­lab­o­rate with their clients, peers and part­ners on achiev­ing their com­mon inter­ests. We make their ini­tia­tives into their mar­ket­ing. And now we do it for ours too.

It was with this idea in mind that we decided to host a speaker series. We got in touch with Lou Rosen­feld, the pub­lisher for an amaz­ing group of authors about bring­ing them to Toronto and he sug­gested we con­tact the authors directly.

A cou­ple of months later, we noticed Nathan She­droff was going to be in town for the Design Thinkers Con­fer­ence. Fans of his work, we got in touch about a beer. He was game, but as design­ers, we couldn’t leave well enough alone, and thus began a project whose scope con­tin­ued to esca­late until about 8pm the night of Novem­ber 3^rd.

Nathan wel­comed our ideas and the chance to meet a group of smart inter­est­ing peo­ple in an infor­mal set­ting. So, to beer, we added an impor­tant sub­ject, dynamic pan­elists, engag­ing exer­cises, an inspir­ing venue, bril­liant guests and mark­ers. We charged a small fee and gave the pro­ceeds to the Frame­work Foun­da­tion, a group focussed on help­ing prospec­tive vol­un­teers and the non-profits who need them find a love match.

50 Peo­ple. 5 Pan­elists. 5 Ques­tions: A col­lab­o­ra­tive Brain­storm ses­sion to chart a path to a more mean­ing­ful future.

Invi­ta­tion

Since the eco­nomic crash in the US last Octo­ber and the result­ing reper­cus­sions world­wide, the media has been talk­ing about the world mov­ing to a post-consumer phase.

Sus­tain­abil­ity and social jus­tice pun­dits, along with eco­nomic vision­ar­ies, have spo­ken of more sus­tain­able mod­els for liv­ing more mean­ing­ful lives.

As the recov­ery creeps forward:

• Is the post-consumer, more-sustainable, more-meaningful world truly emerging?
• Or, are we merely going back to our old ways?

And, if this world is emerg­ing (or could):

• What would it actu­ally look like?
• What’s stand­ing in its way?
• What’s the small­est thing we could do that would offer value now?

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