I just bought pet insurance. Of course like all kinds of insurance there’s a mental leap you have to take while your puppy is full of vim and vigor. But, I’ve spoken to enough people to believe it’s a wise investment.
You know what the best part was? This little note I got when I confirmed purchase of my monthly pet insurance plan:
We know that if your pet could speak they’d thank you for being a responsible pet parent and ensuring that when the unexpected occurs they will be… All taken care of.
It’s a little corny, but it takes the sting out of the monthly draw that will be suddenly coming out of my bank account along with a whole lot of other unexpected purchases that go along with being a dog owner.
What kind of messages could you be sending–for free–when you communicate with your customers? Here are a bunch of free online exchanges that you could make the most of:
- 404 or error pages: When people take a wrong turn on your website, take the opportunity to feel a little less lost and ease their frustration and impatience so they stick around longer.
- Email address confirmation: When people sign up for your newsletter, what kind of information are you sending them when you confirm their email address. Why not let people assure people they’ve made a good decision and that you’ll treat their email carefully.
- Friend requests: When you send out an invitation to a friend or contact to join your social network use the message box to make them feel good about joining you. It’s just lazy to click the box without taking a moment to make it personal.
Any other ideas for free opportunities to make customers, clients and friends feel good?
