What do doughnuts, Canadian youth and potable water have in common? They are related to three of the high profile petitions currently circulating because of online platform Change.org.
Using Change.org Canadians have spearheaded campaigns to;
- Encourage Tim Hortons to stop using pork and eggs from farms with inhumane practices
- Make sure the Canadian Government ensures that there’s safe, potable water in First Nations communities
- Influence the Minister of Canadian Heritage to reconsider shutting down youth organization, Katimavik
Change.org already has 450,000 Canadians signed up as members and they’re in their early days.
Now the platform has on-the-ground Canadian presence in the form of Campaigns Director Jordy Gold and his associate Campaigner Lauryn Drainie. Jordy and I are on the Not for From the Tree Steering Committee together and since entering his new role I’ve enjoyed listening to him literally overflow with enthusiasm for the impact Change.org is having all around the world. Results like getting the MPAA to overturn its ‘R’ rating of the ‘Bully’ movie and stopping the spread of Pink Slime in meat products in schools across the US make me undertand what he’s so jazzed about.
So what does on the ground Canadian presence for Change.org mean? I asked Jordy the same question. His response? Change.org in Canada means:
- A stronger push than ever to get more Canadians engaged in the issues featured on Change.org
- Exponential impact for the petitions that resonate with Canadians. When a campaign catches on, Change.org takes notice and steps in to provide campaign support and spread the word. More Canadians will get this kind of support.
- More “Canadian-Content” that truly speaks to the people of the true north strong and free
There’s never been a better time to start a petition on Change.org. Mine the site for tips and tricks to build a killer campaign and spread the word. In the meantime, watch out for Canadian campaigns getting more profile than ever.