Just got the update from Eliz­a­beth Mar­shall who runs the cool as hell “Author Tele­sem­i­nars” where you can lis­ten in to a con­ver­sa­tion between some of the most impor­tant voices in mar­ket­ing today. Some­times they chat with each other, some­times they chat with who­ever will help them illu­mi­nate their story.

In this case, I’m refer­ring to sep­a­rate calls with Seth Godin and Guy Kawasaki–details below.

I’m always tied up around lunch, but if you sign up, you’ll get noti­fi­ca­tion of when the recorded calls are available.

I love the social back-patting here. I sin­cerely hope this process works well for all par­tic­i­pants because it’s such a great exam­ple of mar­ket­ing that offers value instead bug­ging the shit out of you. Well maybe I’m hyper-sensitized to lazy mar­ket­ing and other peo­ple just fil­ter it out. But I’d imag­ine any­one with any­one to sell would rather endear them­selves than be ignored, espe­cially in this finan­cial climate.

FRIDAY, NOV 7 at 1pm ET — SETH GODIN LIVE

This Fri­day at 1pm ET, join us for another great call in the
Tribes Book Tour! You will hear Seth, along with these two
lead­ers who demon­strate how to effec­tively lead a Tribe:

-> Rich Sloan, co-founder of Star​tup​Na​tion​.com and author of
Startup Nation

-> Andy Ser­novitz, author of Word of Mouth Mar­ket­ing and Founder,
Word of Mouth Mar­ket­ing Assn

http://​www​.seth​god​in​book​tour​.com <- SAVE YOUR SEAT

TUESDAY, NOV 11 at 3pm ET — GUY KAWASAKI UNPLUGGED

The next stop on Guy’s book tour fea­tures more of Guy’s great new
book and a pow­er­ful dis­cus­sion with two busi­ness experts:

-> John Jantsch, author of Duct Tape Mar­ket­ing and colum­nist for
Entrepreneur

-> Pene­lope Trunk, author of Brazen Careerist, Boston Globe
colum­nist and ser­ial entrepreneur

http://​www​.authort​e​le​sem​i​nars​.com/​r​e​a​l​i​t​y​c​h​e​c​k​2​.html <- RESERVE YOUR SPOT

Saw a giant bill­board on the side of a bus for the Christ­mas One of A Kind Show. With a huge local move­ment afoot, it’s hard for a huge empire like One of A Kind to feel authen­tic. Even if you didn’t know that it’s owned by Mer­chan­dise Mart Prop­er­ties Inc. in Chicago you would notice the hor­ri­ble crowds, the over­priced tick­ets and the bad crafts (because the booths are so expen­sive, real crafts peo­ple can’t afford to go.)

This hol­i­day sea­son, there are reams of truly local craft shows that sup­port local artists. This one at the Glad­stone caught my eye. 

With a strong local move­ment afoot, it’ll be a chal­lenge for One of a Kind to keep a foothold in this mar­ket. Want to know how to do it well? Just ask Etsy. They are all about help­ing crafts­peo­ple do their job well. They do every­thing in their power to help them mar­ket them­selves bet­ter. They have a whole com­mu­nity sec­tion ded­i­cated to craftspeople.

Sure, you can be big and small at the same time. You just gotta be smart.

Mon­day, Decem­ber 1, 2008

Rot­man School Inte­gra­tive Think­ing Experts Speaker Series

TIMING: 4:15 to 4:55pm atten­dees arrive, receive their books and sit down (ran­dom seat­ing); 5:00 sharp to 6:15pm con­ver­sa­tion between Prof. Mar­tin and Mr. Gladwell.

TOPIC: “Out­liers: Why Some Peo­ple Suc­ceed and Some Don’t”

Rot­man School of Management