Just got the update from Elizabeth Marshall who runs the cool as hell “Author Teleseminars” where you can listen in to a conversation between some of the most important voices in marketing today. Sometimes they chat with each other, sometimes they chat with whoever will help them illuminate their story.

In this case, I’m referring to separate calls with Seth Godin and Guy Kawasaki–details below.

I’m always tied up around lunch, but if you sign up, you’ll get notification of when the recorded calls are available.

I love the social back-patting here. I sincerely hope this process works well for all participants because it’s such a great example of marketing that offers value instead bugging the shit out of you. Well maybe I’m hyper-sensitized to lazy marketing and other people just filter it out. But I’d imagine anyone with anyone to sell would rather endear themselves than be ignored, especially in this financial climate.

FRIDAY, NOV 7 at 1pm ET — SETH GODIN LIVE

This Friday at 1pm ET, join us for another great call in the
Tribes Book Tour!  You will hear Seth, along with these two
leaders who demonstrate how to effectively lead a Tribe:

-> Rich Sloan, co-founder of StartupNation.com and author of
Startup Nation

-> Andy Sernovitz, author of Word of Mouth Marketing and Founder,
Word of Mouth Marketing Assn

http://www.sethgodinbooktour.com <- SAVE YOUR SEAT

TUESDAY, NOV 11 at 3pm ET — GUY KAWASAKI UNPLUGGED

The next stop on Guy’s book tour features more of Guy’s great new
book and a powerful discussion with two business experts:

-> John Jantsch, author of Duct Tape Marketing and columnist for
Entrepreneur

-> Penelope Trunk, author of Brazen Careerist, Boston Globe
columnist and serial entrepreneur

http://www.authorteleseminars.com/realitycheck2.html <- RESERVE YOUR SPOT

Saw a giant billboard on the side of a bus for the Christmas One of A Kind Show. With a huge local movement afoot, it’s hard for a huge empire like One of A Kind to feel authentic. Even if you didn’t know that it’s owned by Merchandise Mart Properties Inc. in Chicago you would notice the horrible crowds, the overpriced tickets and the bad crafts (because the booths are so expensive, real crafts people can’t afford to go.)

This holiday season, there are reams of truly local craft shows that support local artists. This one at the Gladstone caught my eye. 

With a strong local movement afoot, it’ll be a challenge for One of a Kind to keep a foothold in this market. Want to know how to do it well? Just ask Etsy. They are all about helping craftspeople do their job well. They do everything in their power to help them market themselves better. They have a whole community section dedicated to craftspeople.

Sure, you can be big and small at the same time. You just gotta be smart.

Monday, December 1, 2008

Rotman School Integrative Thinking Experts Speaker Series

TIMING: 4:15 to 4:55pm attendees arrive, receive their books and sit down (random seating); 5:00 sharp to 6:15pm conversation between Prof. Martin and Mr. Gladwell.

TOPIC: “Outliers: Why Some People Succeed and Some Don’t”

Rotman School of Management