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	<title>Hypenotic &#187; experience</title>
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	<description>Meaningful Marketing</description>
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		<title>Inventing touchpoints at the Drake</title>
		<link>http://hypenotic.com/blog/6/inventing-touchpoints-at-the-drake</link>
		<comments>http://hypenotic.com/blog/6/inventing-touchpoints-at-the-drake#comments</comments>
		<pubDate>Sat, 24 May 2008 12:41:03 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[touchpoint]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=6</guid>
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	My daughter dragged me out for a bike ride to the Drake Hotel at 7-something this morning. I told her the café wouldn’t open until 8, but she wanted to go to the photo-booth. Joy.
While waiting for our photos to process in the ancient machine a fellow from the front desk came by [...]]]></description>
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	<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></div><div class="socialize-in-button-left"><script src="http://www.stumbleupon.com/hostedbadge.php?s=5&r=http://hypenotic.com/blog/6/inventing-touchpoints-at-the-drake"></script></div></div><p>My daughter dragged me out for a bike ride to the Drake Hotel at 7-something this morning. I told her the café wouldn’t open until 8, but she wanted to go to the photo-booth. Joy.</p>
<p>While waiting for our photos to process in the ancient machine a fellow from the front desk came by to explain that the café was closed, but he might be able to arrange something. Unexpected and unnecessary. Grateful, I suggested anything snacky would do. I expected him to come back with a few grapes, but a minute later he emerged from the kitchen with a chef in tow, and an offer of a freshly baked donut.</p>
<p>I doubt they realized it, but they also created a story worth telling.</p>
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